Why have a social media marketing plan? In this day and age its not uncommon to hear the term “social media” in fact many business owners are honing the new internet based platform as a easy marketing mechanism. If you are a business owner/entrepreneur it is important to have a strong social media marketing plan as a part of your advertising/marketing to rapidly increase the exposure of your business. Without a plan, you may find yourself floundering in the mass universe of social media!
Entering the social media field without a plan is business suicide. You’ll find hours of wasted time, no traffic increase, no one will care, and no one will listen, I’m sure you don’t want that now do you?
Creating a social media marketing plan is the best thing that you could do for yourself when battling the social media market, and believe me, it’s a jungle out there!:D
First off, you want to know how to use your social mediums, Twitter, Facebook, MySpace, they’re all different and have their own sense of flow and movement. You will want to equip yourself with knowledge of social media training. So here are some tips!
Social Media Marketing Tips
Brand Yourself. In most cases, 9 out of 10 times your brand is YOU. So the best thing that you can do is be yourself on social media websites. People want to buy from people, not products, not cute little animated pictures of kitties, they want to get to know you, and your smile, and your name. So be yourself, post a great picture up of yourself, make it engaging, and fill out your Bio’s. Be honest, but be appropriate and position yourself as an expert in your field.
Next, know your Social Marketing Goals. smm panel
Are you trying to bring awareness to a certain product? Perhaps build excitement? Or traffic? Or are you trying to increase leads or subscribers? Maybe your goal is all of the above.
Now that you know what your purpose is on your social media sites, your now minimizing lost time browsing and wondering, and meaningless chatting. So Congratulations, you are one step closer to success:). So, *ahem, how are you going to measure your social media success? I bring this up because if you can’t measure your goals to meet them, then your kinda kicking yourself in the foot before you even begin… and we really don’t want that!
Are you looking for blog comments? Stronger conversions? More subscribers? MARK YOUR GOALS! – And celebrate when your reach them with personal milestone rewards:)
**Side Note: Always reward yourself when you hit a goal, Rewards will keep you motivated to keep you going and give you a sense of fulfillment.**
On social media sites, don’t forget to be yourself! I can’t stress this enough!!! People want to get to know people, not what your selling, they want to know you! It’s SOCIAL media. So network and start making friends, and get to know your client, where they hang out, make information available for them, but do not harass them, and do not spam them. People HATE that! I know I do!